Hennessy Maison’s First Conceptualized Bar in the World
Opens at the Bund, Shanghai
Hennessy, the world-renowned cognac leader, is delighted to unveil its very first conceptualized bar – BLENDS BY HENNESSY (BLENDS). The bar is located at one of Shanghai’s most iconic landmarks, BUND 18，Bringing cognac culture, cocktail inspirations and urban life into an immersive setting, sharing Hennessy’s vision for the future and creating a unique BLENDS lifestyle.
Founded in 1765 in the Cognac region of Southern France, Hennessy first arrived in China at the port of Shanghai in 1859. This marked the start of the brand’s epic journey in China. In 2020, Hennessy has crafted the unique brand experience space, BLENDS BY HENNESSY, breaking the stereotypes of bars and championing an avant-garde lifestyle.
Following the concept of a “shell-inside-a-shell”, BLENDS is located inside the neoclassical BUND 18. The metallic structure echoes the fluid and modern minimalist-style of the bar, creating a futuristic atmosphere that transcends time and space. Renowned mixologists from home and abroad have been invited to craft the exclusive BLENDS cocktail menu to depict the Hennessy legend and its future. A selection of cocktails with their own Pantone color demonstrates the unique personality of each drink. For an atmosphere of elegance, the French upscale caterer Portel et Chabot has conceived a range of exquisite delicacies to ensure ultimate enjoyment.
BLENDS redefines the notion of fashionable life in Shanghai with a variety of activities and events including mixologist workshops and crossover collaborations. The dedicated BLENDS Mini Program also offers one-stop diversified services, including e-commerce, retail, a reservation system and social sharing.
BLENDS welcomes all friends who love life to savor the blend of cognac culture and urban life, and to have a taste of Hennessy’s vision for the future.